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A communication strategy for Odisha's Drink from Tap Mission

Published on: 20/10/2020

Women drinks glass of water - Odisha Drink from Tap Mission Communication Strategy cover

Women-led Self Help Groups (SHGs) play a central role.

Photo caption: Odisha Drink from Tap Mission Communication Strategy cover. Government of Odisha/UNICEF

IRC with UNICEF is providing technical assistance to the Department of Urban Development (Govt of Odisha) and service provider WATCO for the Drink from Tap Mission. The Mission aims to provide 24/7 quality drinking water supply to each household in urban Odisha. A key part of the Mission is communication: to ensure that the customers/ beneficiaries understand and can use the service in the intended manner, and are able to share their feedback to the service provider.

IRC supported the development of the communication strategy, which highlights the key elements of the service that needs to be communicated by WATCO and the possible channels that can be used for this communication. The Jal Sathis - women Self Help Groups (SHGs) members - are the face of this Mission in the communities and play a central role in the communication strategy.

The communication strategy was released by the Chief Minister of Odisha on 13th October 2020.

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