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The first phase of the BRAC WASH programme in Bangladesh revealed that existing methods, including house visits and cluster meetings, were not sufficient to reach men and adolescent boys with effective hygiene promotion. Therefore the programme piloted an approach that targets tea stalls, a popular place for men to gather

This case study begins by explaining why it is important to target men with hygiene and sanitation promotion. It then describes three pilot studies undertaken to test hygiene promotion for men at tea stalls. The studies examined whether tea stall sessions were a suitable channel for hygiene promotion, which handwashing messages appealed to men and adolescent boys, and which visual materials attracted their attention.

The report provides a set of generic messages for men and boys on handwashing, hygienic latrines and safe water handling and storage. It concludes with recommendations on how to successfully incorporate a tea stall approach in the BRAC WASH Programme.

TitleHow to reach men : the missing link in hygiene promotion
Publication TypeCase Study
Year of Publication2015
AuthorsKrukkert, I.J., Da Silva Wells, C.
Pagination11 p. : 1 box, 1 tab., photogr.
Date Published10/2015
PublisherIRC and BRAC
Place PublishedThe Hague, the Netherlands
Publication LanguageEnglish
Abstract

The first phase of the BRAC WASH programme in Bangladesh revealed that existing methods, including house visits and cluster meetings, were not sufficient to reach men and adolescent boys with effective hygiene promotion. Therefore the programme piloted an approach that targets tea stalls, a popular place for men to gather

This case study begins by explaining why it is important to target men with hygiene and sanitation promotion. It then describes three pilot studies undertaken to test hygiene promotion for men at tea stalls. The studies examined whether tea stall sessions were a suitable channel for hygiene promotion, which handwashing messages appealed to men and adolescent boys, and which visual materials attracted their attention.

The report provides a set of generic messages for men and boys on handwashing, hygienic latrines and safe water handling and storage. It concludes with recommendations on how to successfully incorporate a tea stall approach in the BRAC WASH Programme.

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The copyright of the documents on this site remains with the original publishers. The documents may therefore not be redistributed commercially without the permission of the original publishers.

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