Tea stall sessions are an integral part of BRAC WASH hygiene promotion activities.
|Title||How to reach men : the missing link in hygiene promotion|
|Publication Type||Case Study|
|Year of Publication||2015|
|Authors||Krukkert, IJ, C. Wells, DSilva|
|Pagination||11 p. : 1 box, 1 tab., photogr.|
|Publisher||IRC and BRAC|
|Place Published||The Hague, the Netherlands|
The first phase of the BRAC WASH programme in Bangladesh revealed that existing methods, including house visits and cluster meetings, were not sufficient to reach men and adolescent boys with effective hygiene promotion. Therefore the programme piloted an approach that targets tea stalls, a popular place for men to gather
This case study begins by explaining why it is important to target men with hygiene and sanitation promotion. It then describes three pilot studies undertaken to test hygiene promotion for men at tea stalls. The studies examined whether tea stall sessions were a suitable channel for hygiene promotion, which handwashing messages appealed to men and adolescent boys, and which visual materials attracted their attention.
The report provides a set of generic messages for men and boys on handwashing, hygienic latrines and safe water handling and storage. It concludes with recommendations on how to successfully incorporate a tea stall approach in the BRAC WASH Programme.