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The WASH Systems Academy

The WASH Systems Academy

The learning platform for water, sanitation and hygiene systems strengthening

Fundraising for WASH for NGOs and CSOs: the basics

Course objectives: In this course you will learn the most effective ways to fundraise for universal water, sanitation and hygiene services. So you know who, where, when and how to target potential funders. Attracting funds is not just asking for money --it is about forming relationships and connecting donors to projects that inspire them. This requires creative ideas and proactive people who can identify and maximise existing opportunities. After completing this course, you will know:

  • what fundraising is
  • how to start mapping the funding landscape
  • different approaches to fundraising
  • how to develop a draft pitch
  • how to identify, assess and respond to opportunities

Course content: The course provides resources, tools and experiences to help you review the funding landscape and all the potential opportunities for raising funds for your cause. It explains how you can pursue opportunities that show potential, and it provides tips and tricks on programme development and proposal writing. Throughout the course, you will hear many insights from both donors, water, sanitation and hygiene experts and fundraisers on raising funds for universal water, sanitation and hygiene services.

The majority of this course is also available offline. You can download the complete session texts, including all the exercises, via the course resources tab. This allows you to follow part of the course offline. However, you will need to connect to the online platform to participate in the forum discussions, upload the materials you create and complete the multiple-choice tests and quizzes.


Session overview: This course covers the fundraising basics for WASH. Complete all the sessions in consecutive order:

  • Session 1: Fundraising for WASH
  • Session 2: The funding landscape
  • Session 3: Approaches to fundraising
  • Session 4: Approaching donors
  • Session 5: Responding to opportunities

Length: On average, the course takes a minimum of 8 hours to complete.

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