This tool gives guidance for a structured process for identifying communications targets, prioritising these, and defining pathways to influencing.
| Title | Target audience analysis tool |
| Publication Type | Tool |
| Authors | Carriger, S |
| Date Published | 08/2016 |
| Publisher | IRC |
| Place Published | The Hague, The Netherlands |
| Publication Language | English |
| Abstract | Target audience analysis table gives guidance for a structured process for identifying communications targets (organisations and people), prioritising them, and defining pathways to influencing (contacts, opportunities, and messages based on target's interests). The table results in a more granular understanding of audiences--moving beyond organisations to identify individual decision-makers and influencers and opportunities to leverage existing relationships and connections. It can be used as the basis for a communications strategy or as a working document to support on-going engagement with audiences. |
| Citation Key | 82072 |
