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Focusing on the National Water and Sewage Corporation (NWSC) of Uganda where it has been suggested that decline in service connections and bill collection efficiency are a consequence of inadequate marketing management, this project study seeks to assess

TitleMarketing of watsan services : NWSC Uganda
Publication TypeBook
Year of Publication1997
AuthorsKayaga, SM
Secondary TitleInstitutional development series
Paginationxiii, 150 p. : fig., tab.
Date Published1997-03-01
PublisherWater, Engineering and Development Centre, Loughborough University of Technology, WEDC
Place PublishedLoughborough, UK
ISBN Number0906055520
Keywordscase studies, institutional development, marketing, safe water supply, sanitation, sdiafr, sdiman, tariffs, uganda, urban areas, water authorities, water supply charges
Abstract

Focusing on the National Water and Sewage Corporation (NWSC) of Uganda where it has been suggested that decline in service connections and bill collection efficiency are a consequence of inadequate marketing management, this project study seeks to assess the current performance of NWSC in the marketing of its service products with a view to recommending improvements in marketing management in the organization. First, a literature review was conducted to conceptualize how marketing could be applied to NWSC's operating environment and each section in the report's main body starts with a literature review analysing the underlying concepts or explaining the desired situation. Data about the existing NWSC situation is then presented, and comparisons drawn between observed data and the desired situation. Each chapter ends with a summary of the existing situation and suggestions of methods to improve that particular area of marketing. Chapter two considers the environment in which NWSC operates. Regarding product and place decisions in the context of a strategic marketing planning process, chapter three examines concepts of organization orientation, marketing information systems, market segmentation and targeting, and product strategy formulation. Customer service is the subject of chapter four; while chapter five examines price decisions. An overview of promotion tools is presented in chapter six. The final chapter contains the report's conclusions and recommendations.

NotesBibliography: p. 136-139
Custom 1202.2, 824

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