Focusing on the National Water and Sewage Corporation (NWSC) of Uganda where it has been suggested that decline in service connections and bill collection efficiency are a consequence of inadequate marketing management, this project study seeks to assess
Title | Marketing of watsan services : NWSC Uganda |
Publication Type | Book |
Year of Publication | 1997 |
Authors | Kayaga, SM |
Secondary Title | Institutional development series |
Pagination | xiii, 150 p. : fig., tab. |
Date Published | 1997-03-01 |
Publisher | Water, Engineering and Development Centre, Loughborough University of Technology, WEDC |
Place Published | Loughborough, UK |
ISBN Number | 0906055520 |
Keywords | case studies, institutional development, marketing, safe water supply, sanitation, sdiafr, sdiman, tariffs, uganda, urban areas, water authorities, water supply charges |
Abstract | Focusing on the National Water and Sewage Corporation (NWSC) of Uganda where it has been suggested that decline in service connections and bill collection efficiency are a consequence of inadequate marketing management, this project study seeks to assess the current performance of NWSC in the marketing of its service products with a view to recommending improvements in marketing management in the organization. First, a literature review was conducted to conceptualize how marketing could be applied to NWSC's operating environment and each section in the report's main body starts with a literature review analysing the underlying concepts or explaining the desired situation. Data about the existing NWSC situation is then presented, and comparisons drawn between observed data and the desired situation. Each chapter ends with a summary of the existing situation and suggestions of methods to improve that particular area of marketing. Chapter two considers the environment in which NWSC operates. Regarding product and place decisions in the context of a strategic marketing planning process, chapter three examines concepts of organization orientation, marketing information systems, market segmentation and targeting, and product strategy formulation. Customer service is the subject of chapter four; while chapter five examines price decisions. An overview of promotion tools is presented in chapter six. The final chapter contains the report's conclusions and recommendations. |
Notes | Bibliography: p. 136-139 |
Custom 1 | 202.2, 824 |