The WASH Systems Academy

The learning platform for water, sanitation and hygiene systems strengthening

Social Art for Behaviour Change: the basics

Course objectives: Understand the Social Art for Behaviour Change™ (SABC) approach created by the One Drop Foundation, a key element of One Drop's A·B·C for Sustainability™ model.

By the end of the course, you will know:

the key challenges related to sustainable and universal WASH services
what a WASH system is and why systems strengthening is key for sustainable WASH services
what the A·B·C for Sustainability™ model is and how it is used in a WASH project
what behaviour change is and why it is the missing link for strong WASH systems
what influences behaviour
what the SABC approach is and how it can trigger behaviour change
how to design an SABC strategy within a WASH project

Course content: Explore the science of behaviour change and how art can change lives. To create universal and sustainable access to water, sanitation and hygiene (WASH) services, we need to eliminate the barriers related to access, distance, and cost of services. We also need to consider the barriers related to safe and effective WASH practices to make WASH services sustainable. That is what this course is all about – using Social Art for Behaviour Change.

The majority of this course is also available offline. You can download the complete session texts, including all the exercises, via the course resources tab. This allows you to follow part of the course offline. However, you will need to connect to the online platform to participate in the forum discussions, upload the materials you create and complete the multiple-choice tests and quizzes.

The course has been very enlightening. I shall integrate a number of components learning in proposal writing and ongoing programming in my current work.
Rogers Moraro
Kenya

Great Course. Inspiring!
Krishna Tessa Absin
Philippines

Great course and showed me a new way of thinking on how to positively change community thinking.
Mulugeta Birhanu
Ethiopia

One Drop

Session overview: This course consists of seven sessions, and each one will take on average 1.5 hours to complete and is divided into three parts:

Session 1: WASH services for all
Explores the key challenges related to sustainable and universal WASH services
Session 2: Services need systems
Explains what a WASH system is and why systems strengthening is key for sustainable WASH services
Session 3: About A·B·C
Explains what the A·B·C for Sustainability model is and how it is used in a WASH project
Session 4: B for behaviour
Explains what behaviour change is and why it is the missing link for strong WASH systems
Session 5: Influencing behaviour
Focuses on what influences behaviour
Session 6: About SABC
Explains what the SABC approach is and how it can boost behaviour change
Session 7: Designing BC
Shows you how to design a SABC strategy within a WASH project

This image of the water serpent Kumatz was designed by Armadillo in Guatemala and adapted by IRC for this course.

The WASH Systems Academy

Social Art for Behaviour Change: the basics

Return to the overview of courses

Listen to 'Social Art for Behaviour Change'

Listen to 'Failing is part of change'

Register here