WASH businesses that are attempting to enter both water and sanitation markets worldwide are frequently not what you'd call "business as usual". Many of them are social enterprises started by passionate people who put people before profit and exist primarily to meet a specific challenge.
Achieving political commitment to the sustainable delivery of WASH services is generally not the problem. It is making governments realise that this is much more than providing a water pump. Do you want to hold your government accountable? Have them 'Adopt an SDG'!