“People are developing a taste for healthy living. They want improvement‑compared to us and what we are doing, they want better.” Md Amin Uddin one of the elders in Arua village in Keshabpur upazila, Jessore district, Bangladesh is optimistic about the future.
It costs at least US$ 10 per student to construct water and sanitation facilities in schools and another US$ 1.40 per student per year for all recurrent costs including continuous support to hygiene promotion.
Behaviour change lies at the heart of the BRAC WASH programme, which reaches half the rural population of Bangladesh, using an equity-based approach and sustained intensive interaction, based on 'selling not telling'.
This is how the BRAC WASH programme (2006-2015) is achieving lasting behaviour change and transforming hygiene, sanitation and water services with half the rural population of Bangladesh, using an equity-based approach and sustained intensive interaction.
On WaterCouch.tv, Rabbi Awraham Soetendorp shares a practical example of international cooperation between BRAC in Bangladesh and the All India Organization of Imams of Mosques, which emerged during the 2013 World Water Day celebrations in The Hague, The Netherlands.
The Village Water, Sanitation and Hygiene (WASH) Committee (VWC) is one of the cornerstones of the BRAC WASH programme at community level. 46,000 committees consisting of both men and women have been formed and are supported by the programme.