Skip to main content
TitleUSAID Transform WASH Engagement and Communications Plan
Publication TypeManual
Year of Publication2017
AuthorsMclntyre, P, Nega, T, van der Kerk, A
Secondary TitleUSAID Transform WASH learning note
Date Published10/2017
Place PublishedAddis Ababa, Ethiopia
Publication LanguageEnglish

This document sets out an engagement and communications plan that aims to identify advocacy objectives, key messages, and activities of the USAID Transform WASH project. Communications is an essential element of the culture and practice of the project, which has a stated objective of creating a learning agenda, internally and externally, around its market-based WASH approach.

The goal of USAID Transform WASH – a USAID-funded five-year project implemented by PSI in consortium with SNV, Plan International, and IRC ('the Consortium') – is to improve WASH outcomes by increasing access to and sustained use of affordable WASH products and services, with a substantial focus on sanitation. In collaboration with the Government of Ethiopia, the project aims to transform the market for WASH by stimulating demand at the community level and strengthening the supply chain and the enabling environment necessary for a vibrant private market. The project will engage at national and sub-national levels to generate a WASH market driven by increased consumer demand that is met through successful and sustainable business models. This will contribute to a reduction in preventable deaths and illness due to diarrheal disease, particularly in children under five years of age.

This project employs a cyclical process of action research to trial and test market approaches, learning from the process and improving designs and approaches. Key lessons will be generated and shared.


This is an ongoing series of blogs and publications by IRC under the USAID Transform WASH project. Please click here for all IRC’s work on this project.

USAID TRANSFORM WASH sets out to improve water, sanitation and hygiene (WASH) outcomes in Ethiopia by increasing access to and sustained use of a wide spectrum of affordable WASH products and services, with a focus on sanitation. It does so by transforming the market for low-cost, high quality WASH products and services: stimulating demand at community level, strengthening supply chains, and building the enabling environment for a vibrant private market.

USAID TRANSFORM WASH is a USAID-funded project implemented by PSI in collaboration with SNV, Plan International, and IRC. The consortium is working closely with government agencies including the Ministry of Health, the Ministry of Water, Irrigation and Electricity, the National WASH Coordination Office and regional governments.

Citation Key83572




The copyright of the documents on this site remains with the original publishers. The documents may therefore not be redistributed commercially without the permission of the original publishers.

Back to
the top