USAID Transform WASH Engagement and Communications Plan

This document sets out an engagement and communications plan that aims to identify advocacy objectives, key messages, and activities of the USAID Transform WASH project. Communications is an essential element of the culture and practice of the project, which has a stated objective of creating a learning agenda, internally and externally, around its market-based WASH approach.

The goal of USAID Transform WASH – a USAID-funded five-year project implemented by PSI in consortium with SNV, Plan International, and IRC ('the Consortium') – is to improve WASH outcomes by increasing access to and sustained use of affordable WASH products and services, with a substantial focus on sanitation. In collaboration with the Government of Ethiopia, the project aims to transform the market for WASH by stimulating demand at the community level and strengthening the supply chain and the enabling environment necessary for a vibrant private market. The project will engage at national and sub-national levels to generate a WASH market driven by increased consumer demand that is met through successful and sustainable business models. This will contribute to a reduction in preventable deaths and illness due to diarrheal disease, particularly in children under five years of age.

This project employs a cyclical process of action research to trial and test market approaches, learning from the process and improving designs and approaches. Key lessons will be generated and shared.