This video tells the story of how health workers in a low income "barrio" community of Tijuana, Mexico work with mothers to help them protect and improve the health of their children.
| Title | Things have changed : working for behaviour change |
| Publication Type | Audiovisual |
| Year of Publication | 1995 |
| Authors | USAID -Washington, DC, US, Academy for Educational Development -Washington, DC, US |
| Pagination | Video (20 min.): VHS/PAL + booklet (20 p.) |
| Date Published | 1995-01-01 |
| Publisher | Academy for Educational Development, Social Development Division |
| Place Published | Washington, DC, USA |
| Keywords | behaviour, child health, diarrhoeal diseases, disease control, health education, health personnel, mexico tijuana, oral rehydration therapy, peri-urban communities, women |
| Abstract | This video tells the story of how health workers in a low income "barrio" community of Tijuana, Mexico work with mothers to help them protect and improve the health of their children. The conditions in this community and the challenges facing these mothers are very typical of many low income areas in cities throughout the developing world. The main focus of the video is how health workers can promote changes in behaviour that will positively affect the health of children. The health intervention example used in the video is diarrhoeal disease control through oral rehydration therapy (ORT). The key messages that the video addresses are: Prevention is better than cure; Prevention is a tough thing to sell; Look at the environment in which people live; Listen to the people; Consider the consequences; and The rewards. The video emphasizes the need to establish warm, human relationships as the basis of rapport with the target audience. |
| Notes | Booklet title: Working for behaviour change : user's guide for the video "Things have changed' |
| Custom 1 | 144, 245.11 |
