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This Asian regional face-­to-face learning event discussed ways to make behaviour change communication (BCC) for sanitation and hygiene promotion more successful, in terms of embedding in local institutional contexts, design approaches, and monitoring and effectiveness.

TitleSustainable Sanitation and Hygiene for All : Asia regional learning event “Behaviour Change Communication for Sanitation and Hygiene” : 9 - 12th March 2015, Kichu Resort, Paro, Bhutan
Publication TypeConference Report
Year of Publication2015
AuthorsBaetings, E, Krukkert, IJ
Pagination79 p. : fig., tab.
Date Published05/2015
PublisherIRC and SNV
Place PublishedThe Hague, The Netherlands
Publication LanguageEnglish

This regional face-­to-face learning event on behaviour change communication (BCC) was held as part of SNV’s Sustainable Sanitation & Hygiene for All (SSH4A) Programme in collaboration with the Royal Government of Bhutan’s Ministry of Health and IRC. 

The specific objectives of the learning event were to: 
  1. Reflect where we are with BCC and how to make it more successful;
  2.  Look at different design strategies for BCC; and 
  3.  Identify priorities for innovations in our own context. 
The programme of the four-day learning event consisted of the following four main learning blocks:
  1. Which way forward in BCC?
  2. Embedding in local institutional contexts
  3. Design approaches to BCC
  4. Monitoring and effectiveness
A total of 45 individuals, consisting of SNV staff as well as representatives of government line agenices and local partners of six Asian countries (Bhutan, Bangladesh, Cambodia, Indonesia, Laos and Nepal) participated in the learning event. The detailed proceedings are documented in this report [author abstract].



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