|Title||Serving all urban consumers : a marketing approach to water services in low and middle-income countries. Book 1. Guidance for governments' enabling role|
|Year of Publication||2004|
|Authors||Sansom, K, Kayaga, S, Franceys, R, Njiru, C, Coates, S, V. Chary, S|
|Pagination||102 p. : 25 boxes, 12 fig., 11 tab.,|
|Publisher||Water, Engineering and Development Centre, Loughborough University of Technology, WEDC|
|Place Published||Loughborough, UK|
|ISSN Number||1843800543 (paperback)|
|Keywords||consumers, government organizations, low-income communities, marketing, urban communities, water supply|
This book is one of a series of six publications that consider how water utilities and other key stakeholders can meet the needs and demands of urban water consumers â€“ including the poor â€“ through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.
These summary guidance notes are suitable for use by senior and middle-level managers in government departments, regulators, sector advisors and senior utility managers.
|Notes||Bibliography: p. 95-98|