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TitleSanitation marketing for managers : guidance and tools for program development
Publication TypeMiscellaneous
Year of Publication2010
AuthorsProject, USAIDHygiene Im
Paginationiii, 182 p.; fig.; boxes
Date Published2010-07-01
PublisherUSAID Hygiene Improvement Project
Place PublishedWashington, DC, USA
Keywordsaccess to sanitation, manual documentation, marketing, sanitation, sanitation charges, sanitation services

This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to complete two important and necessary steps: (1) to comprehensively assess the current market for sanitation products and services and (2) to use the results of this assessment to design a multi-pronged strategy to: build the capacity of appropriate market actors to provide necessary sanitation market functions; create and strengthen the incentives for these actors to participate in the market and to collaborate with one another; permit actors to proactively take on functions from which they will benefit, e.g., financially, politically; develop appropriate products and services that respond to consumer preferences; and create appropriate marketing messages and plans for promotion and communication to market the products and services to consumers. [authors abstract]

Custom 1302.7



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