Safe Drinking Water Alliance : experiences in Haiti, Ethiopia, and Pakistan : lessons for future water treatment programs

This report describes the results of the Safe Drinking Water Alliance (SDWA)’s project to test three marketing models for increasing demand for water treatment. In each model, the project examined the potential of Procter & Gamble’s PUR product, a flocculant and water disinfectant, as a point-of-use water treatment option and also studied barriers and facilitators to sustained water treatment behaviours. The three models tested included a sole commercial marketing model with full cost recovery in Pakistan, a social marketing model in Haiti where some promotional costs were subsidized, and an emergency relief model in Ethiopia. Section two of the report describes the SWDA activities in each country. Section three includes the findings about people’s perceptions and beliefs regarding water and water treatment behaviour and technologies. It also describes the results of the program evaluation in Pakistan and Ethiopia, and the cost analysis for each of the three programs. Section four presents the conclusions reached by each of the partners regarding the use of PUR, program implementation, and behaviour change.