PATH’S commercialization toolkit for small- and medium-sized enterprises

Through illustrative examples and case studies, the Commercialization Toolkit is intended to be a user-friendly means to demonstrate how PATH has helped partners through the commercialization process in several developing countries. It is broken into eight modules, each covering a different commercial discipline or approach. It is a living toolkit, in the sense that PATH and our partners will continue to add and refine the tools and approaches contained within the kit. Although many modules are labeled in the familiar language of commercial disciplines, they are not meant to present a comprehensive overview or a detailed dive into each discipline, as there are many other useful approaches that are not contained here. What is contained in the toolkit are specific examples and tutorials of best practices, tested and proven in our work to be effective for social entrepreneurs and NGOs that wish to apply commercial approaches to addressing the issues of global health. Toolkit modules include Market Landscape, Product or Service, Operations, Working with Key Opinion Leaders, Sales, Marketing, Reporting, and Financing. Modules can be expanded and new ones added as PATH extends our work into new countries and health areas, such as sanitation and air quality. [authors abstract]