.
| Title | Marketing sanitation in rural India |
| Publication Type | Miscellaneous |
| Year of Publication | 2000 |
| Authors | Delhi, INWater and |
| Secondary Title | Sanitation and hygiene promotion series - field notes / WSP |
| Volume | no. 1 |
| Pagination | 8 p. : fig., photogr. |
| Date Published | 2000-03-01 |
| Publisher | Water and Sanitation Program - South Asia |
| Place Published | New Delhi, India |
| Keywords | credit, demand responsive approaches, health education, india andhra pradesh, india tamil nadu, pour flush latrines, rural areas, sanitation, schools, sdiasi, sdihyg, social marketing |
| Abstract | This case study examines how WaterAid-India stimulated demand for low-cost pour-flush latrines in rural areas through social marketing and hygiene promotion. Important elements in the approach were access to credit and a reliable supply of goods and services. Projects examples from Tamil Nadu and Andhra Pradesh are given. |
| Notes | 3 ref. |
| Custom 1 | 304, 822 |
