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TitleMarketing sanitation in rural India
Publication TypeMiscellaneous
Year of Publication2000
AuthorsDelhi, INWater and
Secondary TitleSanitation and hygiene promotion series - field notes / WSP
Volumeno. 1
Pagination8 p. : fig., photogr.
Date Published2000-03-01
PublisherWater and Sanitation Program - South Asia
Place PublishedNew Delhi, India
Keywordscredit, demand responsive approaches, health education, india andhra pradesh, india tamil nadu, pour flush latrines, rural areas, sanitation, schools, sdiasi, sdihyg, social marketing

This case study examines how WaterAid-India stimulated demand for low-cost pour-flush latrines in rural areas through social marketing and hygiene promotion. Important elements in the approach were access to credit and a reliable supply of goods and services. Projects examples from Tamil Nadu and Andhra Pradesh are given.

Notes3 ref.
Custom 1304, 822




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