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Library and information sciences are experiencing a period of radical change.

TitleMarketing information products and services : a primer for librarians and information professionals
Publication TypeBook
Year of Publication1999
AuthorsRao, SS, Jain, AK, Jambhekar, A, Rao, TPRama
Paginationxix, 462 p. : boxes
Date Published1999-01-01
PublisherInternational Development Research Centre (IDRC)
Place PublishedOttawa, Ont, Canada
ISBN Number0889368171
Keywordsadministration, case studies, information services, libraries, marketing, sdiinf

Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals are being expected to assume a more proactive role to cope with increasing competition. This book poses questions such as: What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies? This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies.

NotesIncludes references
Custom 1502


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