| Title | A market-based approach to facilitate self supply for rainwater harvesting in Uganda : paper presented at the 6th Rural Water Supply Network Forum 2... |
| Publication Type | Conference Paper |
| Year of Publication | 2011 |
| Authors | Naugle, J, Opio-Oming, T, Cronin, B |
| Pagination | 9 p.; 2 tab.; 2 boxes |
| Date Published | 2011-01-01 |
| Publisher | S.n. |
| Place Published | S.l. |
| Keywords | case studies, markets, rainwater harvesting, rainwater storage, safe water supply, self supply, social marketing, uganda, water storage |
| Abstract | This paper looks at the relationship between self supply and market-based development through the example of the introduction of a low cost rainwater storage container in Uganda. The services and products created through market-based development are best defined by the needs of the self supply community: responsiveness to consumer demands; affordability; and availability. This paper describes how the project is using business tools of consumer-led product design, mass media product promotion, existing supply chains and customer service to introduce the bob rainwater bag to Uganda. [authors abstract] |
| Notes | With 4 references |
| Custom 1 | 213.1 |
