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TitleIntegrating sanitation marketing into a national program : a case study in Vietnam
Publication TypeMiscellaneous
Year of Publication2011
AuthorsNguyen, HH
Paginationvi, 61 p. : 4 boxes, 14 fig., 7 tab.
Date Published2011-06-12
PublisherInternational Water Centre
Place PublishedBrisbane, QLD, Australia
Keywordsdemand responsive approaches, institutional aspects, marketing, rural areas, sanitation, sdiasi, sdiman, viet nam

This report, which results from a 12-week internship, contributes to IDE Vietnam, by providing an analysis of the potential as well as the constraints for integrating sanitation marketing into the National Target Program II (NTP II) program. A variety of research methods are used in this study, consisting of a desktop literature review and fieldwork in Vietnam. The findings from this study reveal that demand for sanitation is existent in study communes in Quang Tri and access to sanitation can be improved through offering appropriate toilets at an affordable cost. The concern is that the strategies of both government agencies and IDE lack an environmental focus due to many institutional and social constraints. In addition, there is evidence that the National Strategy and policy for RWSS are contradicted by the financing mechanism for implementation of the NTP program. To overcome such a contradiction, donor attention is crucial in strengthening accountability of the NTP program implementation and supporting oversight by civil society and local recipients of finance and sanitation service delivery.

NotesBibliography: p. 51-53
Custom 1822, 302.6




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