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TitleIntegrating Behavior Change and Hygiene in Public Policy: four key dimensions
Publication TypeProgress Report
Year of Publication2013
AuthorsR. de Cilloniz, F, Rodriguez, A, Cisneros, R
Series EditorLauredent, E, Henderson, M, Pearce-Oroz, G
Pagination16 p., 2 box. 1 graph.,
Date Published05/2013
PublisherInternational Bank for Reconstruction and Development / The World Bank
Place PublishedWashington, DC.
Publication LanguageEnglish
Keywordshand washing, hygiene behaviour, sanitation, sustainability
Behavior is complex and influenced by sets of determinants such as motivators, values, beliefs and past experiences of individuals within their social systems. Any communication intervention geared towards changing behaviors should be aligned with the overall cultural context where it will be set in, whilst specific variables that would influence the individual choices to decide either to adopt a habit or not, ought to be considered too. We know that the social norm influences our choices and hence behaviors. This is one of the reasons why information alone does not bring about behavior change  unless activities at community level are also included. [authors abstract]


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