| Title | Integrating Behavior Change and Hygiene in Public Policy: four key dimensions |
| Publication Type | Progress Report |
| Year of Publication | 2013 |
| Authors | R. de Cilloniz, F, Rodriguez, A, Cisneros, R |
| Series Editor | Lauredent, E, Henderson, M, Pearce-Oroz, G |
| Pagination | 16 p., 2 box. 1 graph., |
| Date Published | 05/2013 |
| Publisher | International Bank for Reconstruction and Development / The World Bank |
| Place Published | Washington, DC. |
| Publication Language | English |
| Keywords | hand washing, hygiene behaviour, sanitation, sustainability |
| Abstract | Behavior is complex and influenced by sets of determinants such as motivators, values, beliefs and past experiences of individuals within their social systems. Any communication intervention geared towards changing behaviors should be aligned with the overall cultural context where it will be set in, whilst specific variables that would influence the individual choices to decide either to adopt a habit or not, ought to be considered too. We know that the social norm influences our choices and hence behaviors. This is one of the reasons why information alone does not bring about behavior change unless activities at community level are also included. [authors abstract] |
