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BRAC WASH was launched as an integrated programme with hygiene, sanitation and water as complementary elements, focused on underprivileged groups, especially ultra-poor families and women. Hygiene has been the backbone of the programme, based on the premise that programmes that fail to secure consistent hygienic practices are unsustainable.

TitleHygiene promotion: the backbone of BRAC WASH : embedding long-term change in communities
Publication TypeResearch Report
Year of Publication2015
AuthorsBiswas, AT, McIntyre, P
Pagination21 p. : 1 fig., 1 tab., photogr.
Date Published02/2015
PublisherIRC and BRAC
Place PublishedThe Hague, The Netherlands
Publication LanguageEnglish

Hygiene promotion is most successful when it targets a few behaviours that have the greatest potential for impact. Because hygiene is personal, changing hygiene behaviour is complex and requires skill and care. The BRAC WASH programme uses multiple approaches with a persistent long-term strategy to encourage people to adopt safe hygiene practices and behaviours to prevent diarrhoeal and other infectious diseases. In the community context, hygiene as discussed in this paper is specifically linked to behaviours related to the safe management of human excreta, handwashing with soap, the safe disposal of children’s faeces as well as safe handling of drinking water.


Includes 9 ref.

Citation Key79291



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