Examples from Nepal and Pakistan show that government ownership is required to scale-up hygiene behaviour change.
|Hygiene behaviour change at scale : what works and what doesn’t?
|Year of Publication
WaterAid has 20 years experience in hygiene behaviour change and is now focusing on promoting hygiene behaviour change at scale. Senior WASH Manager Dr. Om Prasad Gautam provides an overview of what works and doesn’t work in behaviour change.Two WaterAid-supported national hygiene promotion programmes are highlighted. This first in Nepal embedded hygiene promotion in an immunisation programme that reached mothers at least five times in the critical first nine months of their children’s life. The second programme is Pakistan’s National behaviour change campaign on WASH. Targeting 90 million people, the programme focused on strengthening health systems and behaviour change rather than raising awareness. Both programmes were fully government (Ministry of Health) owned. A presentation for the IRC / IHE Delft WASH Debate "Building institutional capacity for behaviour change and sanitation programming", held on 11 September 2018 in The Hague, the Netherlands. The presentation itself can be viewed on the Twitter livestream of the WASH Debate.