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TitleHandwashing programs for better hygiene
Publication TypeMiscellaneous
Year of Publication2009
AuthorsWorld Bank Water Sector Board -Washington, DC, US
Secondary TitlePractitioner note series / BPD
Volumeno. 35
Pagination4 p. : 2 fig., 1 tab.
Date Published2009-04-01
PublisherWorld Bank
Place PublishedWashington, DC, USA
Keywordshand washing, health impact, programmes, sdihyg, soap
Abstract

This note reports key messages from the handwashing handbook that advocates handwashing-with-soap programs to fight the spread of disease and covers the following components: laying the foundation for a National Handwashing Program; understanding the consumer; and implementing the program. The handbook explains how to research consumer needs, communicate with target audiences, design appropriate and appealing messages, and implement a multi-channel promotional program.

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Themes

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