Ethiopian national market-based sanitation implementation guideline

This revised guideline, developed by the Ethiopian Ministry of Health, in collaboration with IRC Ethiopia and other non-governmental partners aims to facilitate development of sustainable sanitation and hygiene markets whereby households have access to broader range of quality, affordable and preferred basic sanitation and hygiene products and/or services from private-sector suppliers at accessible delivery outlets. The guideline is also designed to support accelerated implementation of market-based sanitation interventions on a wider scale in the regions, districts and ensure sectoral accountability at all levels in Ethiopia.

Thus, this implementation guideline describes different types of basic sanitation and hygiene products and services that are expected to be offered by interested enterprises/entrepreneurs. It also provides step-by-step guidance on sanitation market development, including conducting formative research and product supply chain analysis to inform local businesses on the benefits of developing and standardizing sanitation products and service delivery, setting of affordable yet profit-making prices, promotion/demand creation, distribution, and sales of products and services to consumers. In addition, the guideline describes important enabling environment considerations that are vital for smooth implementation of market-based sanitation interventions with key performance indicators to monitor implementation.