| Title | Engaging with the media: a companion to the advocacy toolkit for influencing the post-2014 development agenda. |
| Publication Type | Miscellaneous |
| Year of Publication | 2014 |
| Authors | Thomas, D |
| Secondary Authors | Coopman, A, Fenn, I, Ullah, F |
| Pagination | 22 p. |
| Date Published | s.l. |
| Publisher | Sustainable Development 2015 |
| Place Published | s.l. |
| Publication Language | English |
| Keywords | advocacy, agenda-2015, media, millennium development goals |
| Abstract | The aim of this guide is to help you get your message across to a wider audience when talking about sustainable development and the post-2015 development agenda. It is essential to see the media, in all its forms, as providing a valuable opportunity to talk about what you do and how important it is. The media can help to convey your messages to a targeted or simply wider audience, and to help hold decision-makers and governments to account. In order for this to happen you also need to understand why journalists and media outlets behave as they do, what they are looking for, and how you can help them find it. [authors abstract] |
