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USAID Transform WASH, in collaboration with Whitten & Roy Partnership, trained local masons in Ethiopia on the DQ Selling® approach for door-to-door sales, enhancing sanitation in rural areas. This learning note details the implementation and results.

TitleDoor-to-door sales of toilet installation services – lessons from Ethiopia
Publication TypeBriefing Note
Year of Publication2024
AuthorsMebrate, E, Osterwalder, L, Ebrahim, M
Pagination20 P.
Date Published06/2024
PublisherUSAID Transform WASH
Place PublishedEthiopia
Publication LanguageEnglish
Abstract

USAID Transform WASH recognized the effectiveness of door-to-door promotion and installation services over selling sanitation products at a fixed location. The team developed low-cost toilet upgrading options to be offered by local masons. Collaborating with the sales consulting firm Whitten & Roy Partnership, the project trained the local masons and business facilitators on a new sales and sales management approach, DQ Selling®, to optimize door-to-door sales. The DQ Selling® approach aims to improve the sales performance by enhancing customers' ability to make well-informed decisions. This learning note provides an overview of this sales and sales management approach, detailing the implementation and the results achieved in improving sanitation in rural Ethiopia.

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