Skip to main content

This report summarizes the findings of action research on how different actors in the Transform WASH project create demand for sanitation products and services. The success of these demand creation activities and the likelihood of their sustainability.

TitleAn assessment of health extension workers and sales agents in creating demand for sanitation products and services
Publication TypeResearch Report
Year of Publication2019
AuthorsOsterwalder, L
Pagination36 pgs., 4 tab.,4 fig.
Date Published09/2019
Place PublishedAddis Ababa, Ethiopia
Publication LanguageEnglish

The objective of this action research report was to document the demand creation models that have been developed and tested in sanitation market development. The roles and interaction of HEWs and sales agents in demand generation was assessed in terms of persuading households to invest in improved sanitation products and services. IRC, with Plan and PSI, will identify recommendations to further strengthen demand creation by Transform WASH.


This is an ongoing series of blogs and publications by IRC under the USAID Transform WASH project. Please click here for all IRC’s work on this project.

USAID TRANSFORM WASH sets out to improve water, sanitation and hygiene (WASH) outcomes in Ethiopia by increasing access to and sustained use of a wide spectrum of affordable WASH products and services, with a focus on sanitation. It does so by transforming the market for low-cost, high quality WASH products and services: stimulating demand at community level, strengthening supply chains, and building the enabling environment for a vibrant private market.

USAID TRANSFORM WASH is a USAID-funded project implemented by PSI in collaboration with SNV, Plan International, and IRC. The consortium is working closely with government agencies including the Ministry of Health, the Ministry of Water, Irrigation and Electricity, the National WASH Coordination Office and regional governments.

Citation Key86815



The copyright of the documents on this site remains with the original publishers. The documents may therefore not be redistributed commercially without the permission of the original publishers.

Back to
the top