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Presentations from the WASH Learning Theme 2 - "Markets and behaviour change : how people invest and driving to scale" session of the All Systems Connect International Symposium 2023

TitleAll Systems Connect : WASH Learning Theme 2 - Markets and behaviour change : how people invest and driving to scale
Publication TypePresentation
Year of Publication2023
AuthorsPawar, S, Ashraf, R, Phiri, J, Haroun, K, Osterwalder, L, Grisaffi, C, Nzetiyaremye, F, Andriessen, N, Hailegiorgis, BG, Shea, S, J. Mills, E
Secondary TitleAll Systems Connect International Symposium, 2-4 May 2023, The Hague, the Netherlands
Pagination11 PPX files
Date Published05/2023
PublisherOne For All - IRC, Water For People, Water for Good
Place PublishedThe Hague, the Netherlands
Publication LanguageEnglish
Keywordsbehavior change

The All Systems Connect International Symposium was held from 2-4 May 2023, in The Hague, the Netherlands. The event included ten thematic tracks:

  • C1) CONNECT health
  • C2) CONNECT finance
  • C3) CONNECT climate
  • C4) CONNECT social justice
  • W1) Delivering safely managed water and sanitation services
  • W2) Markets and behaviour change: how people invest and driving to scale
  • W3) Water resource management: finding systemic solutions
  • W4) Governments, politics and systems change
  • W5) Systems change and collective action
  • D) Country Dialogues

Presentations hosted under this resource were part of WASH Learning theme 2: Markets and behaviour change: how people invest and driving to scale. 

Market-based approaches at scale are a means to get sanitation and hygiene products and services into the homes of consumers which improves health and livelihood of households. Focus on the role of public and private sector in creating markets and influencing positive behaviors.

The theme included the following sessions (please use Microsoft Edge as browser for easy viewing): 

W2.1 How NOT to take a systems approach

W2.2 How to get customers to pay for your product or service: lessons learned from market-based approaches to sanitation and providing safe water

W2.3 Policy and finance addressing inclusion in market systems

W2.4 Faecal sludge management concepts and practices

W2.5 Context is key: market-based approaches in Ethiopia

W2.6 Reaching more people: leveraging public and private sector approaches with behavioral and implementation science?, includes:

  • Pilot to scale : designing and implementing integrated behavior change programs to scale : through public and private sector approaches based on behavioral science - Om Prasad Gautam (WaterAid UK), Sidney Shea (World Vision U.S.), Cynthia Fosuah (World Vision Ghana) & Ben Tidwell (World Vision U.S.)
  • Nurturing care groups : a vehicle for delivering transformative WASH behaviours at scale - Cynthia Fosuah & Robel L. Wamisho (World Vision Ghana)
  • Journey from pilot to national scale : hygiene integration into national scale core public health (routine immunization) programmes - Om Prasad Gautam (WaterAid UK)
  • Cutting out the buzzwords : working out how we reach more people - Esther Shaylor (UNICEF)

W2.7 How can governments and the private sector reach shared goals by understanding each other's constraints and incentives?

W2.8 Connecting the dots: how do we achieve universal hand hygiene?, includes

  • The hand hygiene system: a framework : functions, actors, roles & responsibilities - Joanna Esteves Mills (WHO)
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