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Social art for behaviour change: the basics

Published on: 15/01/2021



Explore the science of behaviour change and how art can change lives.

Be part of a growing community of practice of people who are working to increase the sustainability of water, sanitation and hygiene (WASH) services through creative and collective intelligence.

This free 12-hour course will provide you with a better understanding of the Social Art for Behaviour Change™ (SABC) approach created by the One Drop Foundation, a key element of One Drop's A•B•C for Sustainability™ model.

By the end of the course you will know:
• the key challenges related to sustainable and universal WASH services
• what a WASH system is and why systems strengthening is key for sustainable WASH services
• what the A·B·C for Sustainability™ model is and how it is used in a WASH project
• what behaviour change is and why it is the missing link for strong WASH systems
• what influences behaviour
• what the SABC approach is and how it can trigger behaviour change
• how to design an SABC strategy within a WASH project

To create universal and sustainable access to WASH services, we need to eliminate the barriers related to access, distance, and cost of services. We also need to consider the barriers related to safe and effective WASH practices to make WASH services sustainable. That is what this course is all about – using Social Art for Behaviour Change.

Here's how to register

The WASH Systems Academy is an initiative of IRC.
This course was tailor made and brought to you by IRC, powered by the One Drop Foundation and made possible by the RBC Foundation.

WASH systems academy      One Drop


 

Connect emotions to new ideas

This short film which explains the focus of this course – the Social Art for Behaviour Change™ (SABC) approach. It is at the heart of the One Drop Foundation's intervention model – the A•B•C for Sustainability™.

Social Art for Behaviour Change

For One Drop, Social Art is a participatory and creative process undertaken in collaboration with individuals, groups and communities, to bring about a positive transformation.

It is a process that emphasises participation. It means that interventions, including processes and ultimate products, are created for, with, and by the communities. Social Art is inclusive, it touches and reaches everyone: from young to old, women and men, people with disabilities, those who live sedentary or nomadic lives, those who are well-connected or alone, and those who live in rural or urban areas.

Art can change lives

With art, language is no longer a barrier. Art is the exploration of multiple languages to transfer knowledge, create memories, to question and to propose. In the SABC approach, Social Art meets behavioural science to inspire, activate and sustain healthy behaviours.


Details on the course

Course outline

Session overview
This image of the water serpent Kumatz was designed by Armadillo in Guatemala and adapted by IRC for this course.


The course is divided into three parts:

Part 1
• Session 1 explores the key challenges related to sustainable and universal WASH services.
• Session 2 explains what a WASH system is and why systems strengthening is key for sustainable WASH services.
• Test 1 will test your understanding of Sessions 1 and 2.

Part 2
• Session 3 explains what the A•B•C for Sustainability model is and how it is used in a WASH project.
• Session 4 explains what behaviour change is and why it is the missing link for strong WASH systems.
• Session 5 focuses on what influences behaviour.
• Test 2 will test your understanding of Sessions 3, 4 and 5.

Part 3
• Session 6 explains what the SABC approach is and how it can boost behaviour change.
• Session 7 shows you how to design a SABC strategy within a WASH project.
• Test 3 & Certificate will test your understanding of Sessions 6 and 7, and if you're successful, you can download your certificate.

Course activities

The activities in each session are different, but expect to:
• Listen to podcasts with behaviour change and Social Art experts
• Watch animations and videos aimed to inspire you
• Connect with others in forums
• Do exercises, polls and quizzes
• Read short texts explaining key concepts
• Get to know the tools to start
• Be inspired by the many examples
• Test your understanding with multiple choice questions. You can answer all questions as many times as you like.
• Each session ends with optional materials if you want to know more.

Course duration

This course consists of seven sessions, and each one will take on average 1.5 hours to complete. The minimum average course duration is twelve hours.You have one year to complete the course.

Working offline

You can download the complete session texts, including all the exercises. This allows you to follow part of the course offline. However, you will need to connect to the online platform to participate in the forum discussions, poll questions and complete the multiple-choice tests.

Track your progress

Collect all badges! Earn a badge when you complete a session by successfully passing the multiple-choice test. In this way you can easily keep track of the sessions you have successfully completed.

The certificate

If you score 80% or more on the three multiple choice tests, you can download a digital certificate of completion.

Go to the WASH Systems Academy landing page

 


 

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