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Published on: 02/08/2012

In SanPack, programme preparations covers six stages to prepare service delivery programmes for non-sewered sanitation to rural and urban populations:

  • Policy/strategy review
  • Resource allocation and finance for services development
  • Market assessment
  • Intervention and market strategy development
  • Product adjustment
  • Supply chain strengthening 

Alternatively, the WELL project, a cooperation between WEDC, LSHTM and IRC, gives seven stages, with an example of an sanitation marketing project in Dar-es-Salaam, the capital of Tanzania:

  • Market research
  • Strategy development
  • Product development
  • Supply mechanism development
  • Message and material development
  • Promotion campaign development
  • Monitoring and evaluation development

Another resource, Sanitation Marketing for Managers by HIP, AED and USAID, gives four stages:

  • Preparation, or assembling the team and doing a desk study,
  • Market research
  • Strategy development
  • Partner development, e.g. for communication, production, supply and training.

A handbook for urban programmes was developed under the Basic Urban Services (BUS) project.

An IRC overview paper lists ten key areas of progress in sanitation development in South Asia: policy development, low-cost solutions, user choice, decentralization, mapping poverty areas, funding of demand creation, motivating users, local production and supply, phasing out ineffective subsidies, and going beyond toilet numbers to healthy sanitation practices.

Background information and materials referred to in the article:
  • WELL, a cooperation between WEDC, LSHTM anWELLd IRC (links below)
  • the WELL project gives seven stages (link below)
  • Sanitation Marketing for Managers gives four stages
  • Sanitation Marketing for Managers by HIP, AED and USAID (links below).
  • handbook for urban programmes was developed under the Basic Urban Services project
  • IRC overview paper lists ten key areas of progress in sanitation development in South Asia
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