Published on: 17/04/2013
The Coca-Cola Africa Foundation (TCCAF) and its partners have launched the Replenish Africa Initiative's (RAIN) Multiple Use Water Improvements project in Ethiopia. This one-year project will benefit 73,400 rural citizens, including 22,000 school children living in seven rural woredas (districts) of three Ethiopian regions.
The Coca-Cola Africa Foundation (TCCAF) and its partners have launched the Replenish Africa Initiative’s (RAIN) Multiple Use Water Improvements project in Ethiopia. This one-year project will benefit 73,400 rural citizens, including 22,000 school children living in seven rural woredas (districts) of three Ethiopian regions. It will support water supply improvements and multiple uses of water (MUS); improve water access, sanitation and hygiene (WASH) in schools, institutions, and households; and empower women through water-related entrepreneurship.
TCCAF is providing US$ 4 million to the project, which is being implemented in partnership with the Conrad N. Hilton Foundation (CNHF) and Millennium Water Alliance (MWA), Catholic Relief Services (CRS), WaterAid and World Vision. The project builds on the MWA’s existing US$ 13 million CNHF programme that is being implemented in 25 woredas in 4 regions.
The TCCAF project can benefit from the related Multiple Use Services through Rainwater Harvesting (MUStRAIN) pilot project (2011-2013) in Dire Dawa. Funded through the Dutch Partners for Water programme, this project focuses on the exploitation of sand rivers for domestic, livestock and small-scale irrigation through integrated approaches that take account of multiple water needs. The Amsterdam-based RAIN Foundation is implementing this pilot project in partnership with the IRC International Water and Sanitation Centre, RiPPLE Ethiopia, the Hararghe Catholic Secretariat (HCS) and other local stakeholders.
The launch of the TCCAF RAIN Multiple Use Water Improvements project took place on 12 April 2013 in Addis Ababa, on the sidelines of IRC’s Monitoring Sustainable WASH Service Delivery symposium.
The Coca-Cola Africa Foundation’s 6-year RAIN programme (2010-2015) aims to provide at least 2 million Africans with access to clean water by 2015. The US$ 30 million that Coca-Cola has committed towards RAIN seems generous but amounts to just 0.75% of the company’s US$ 4 billion annual budget for marketing in 2013 and less than 7% of its US$ 440 million sponsorship deal with FIFA (2005-2012).
Source: MWA, 12 Apr 2013 ; New Business Ethiopia, 13 Apr 2013