IRC Highlights

Expose the System - Bringing effective and decisive political leadership to bear on WASH requires that we expose the system; making it visible and actionable to those with power. This campaign aims to do just that.

Propeller - The direct mail campaign juxtaposing a clichéd image of a young woman at a gushing, life-giving water pump with an absurd image of a man holding a propeller that purports to be an airline. The line reads ‘if this (the pump) is a lasting water supply...then this (the propeller) is an airline.’

Patrick's Poo - This video campaign highlights the global sanitation crisis – 4.5 billion people do not have access to safe sanitation – and coincided with World Toilet Day on 19th November 2017. The 1.30' minute film dramatises the fact that alongside toilets, people need proper sanitation systems – ''a toilet is just a hole full of sh*t, unless there is a (sanitation) system to deal with it''.