The dissemination of knowledge in a way that is useful and convincing is just as important as producing this knowledge.
Published on: 19/10/2011
In practice, though, many research and development projects fall short of getting great ideas into the hands of the people who could use them. At his keynote speech at the Knowledge ShareFair in Rome, Rob Burnet suggested that the agricultural research sector could learn from Hollywood, where 30% of budgets are spent on publicity.
If we want do better at delivering change from research and get key messages across he suggests we a) better target the interests and needs of our audiences and 2) put more resources into effective and attractive communication. I have been looking for more information about how you can use visuals to get your message across better and came across this interesting short video (link below) on the value of visualising data by Column Five.
At IRC we have strong opinions and we value honest and frank discussion, so you won't be surprised to hear that not all the opinions on this site represent our official policy.
