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To inform the SSH4A sanitation supply chain strengthening component, SNV Cambodia, with support from IRC, undertook a rapid assessment to understand current and potential future demand and supply for sanitation products and services. The assessment was carried out in the three SSH4A focus districts of Banteay Meas and Chum Kiri in Kampot province, and Basedth in Kampong Speu province.

The purpose of the research was three-fold:

• Understand consumer demands, needs and aspirations

• Understand current supply of sanitation related products and services

• Identify practical recommendations relevant to the three districts.

The sanitation market research was also used to see if the existing market mechanisms could help increase latrine uptake and to identify opportunities to scale up the availability of demand-responsive and affordable sanitation products and services.

The research focused primarily on the first three links of the sanitation service chain: capture, containment and pit emptying. The marketing mix (place, product, price, and promotion), expanded with two additional elements (who and knowledge), was used as the main analytical framework to guide the design of the research.

TitleSanitation market research in rural Cambodia : rapid assessment of supply and demand in three rural districts
Publication TypeResearch Report
Year of Publication2016
AuthorsBaetings, E.
Pagination8 p.
Date Published07/2016
PublisherIRC and SNV
Place PublishedThe Hague, The Netherlands
Publication LanguageEnglish
Abstract

To inform the SSH4A sanitation supply chain strengthening component, SNV Cambodia, with support from IRC, undertook a rapid assessment to understand current and potential future demand and supply for sanitation products and services. The assessment was carried out in the three SSH4A focus districts of Banteay Meas and Chum Kiri in Kampot province, and Basedth in Kampong Speu province.

The purpose of the research was three-fold:

• Understand consumer demands, needs and aspirations

• Understand current supply of sanitation related products and services

• Identify practical recommendations relevant to the three districts.

The sanitation market research was also used to see if the existing market mechanisms could help increase latrine uptake and to identify opportunities to scale up the availability of demand-responsive and affordable sanitation products and services.

The research focused primarily on the first three links of the sanitation service chain: capture, containment and pit emptying. The marketing mix (place, product, price, and promotion), expanded with two additional elements (who and knowledge), was used as the main analytical framework to guide the design of the research.

Citation Key81912

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Disclaimer

The copyright of the documents on this site remains with the original publishers. The documents may therefore not be redistributed commercially without the permission of the original publishers.

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